网络时代的到来，让网购风靡千家万户

企业和消费者们在优惠、便捷的网购服务中尝到了甜头，但需求的增长也带来了电子商务市场日趋激烈、严酷的竞争。
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一项对电子商务行业的投资分析报告指出，仅2011年上半年，中国电子商务市场交易额近3亿元，同比增长31%。其中B2B交易额达到2.6万亿元，同比增长26.8%。但从运营格局上看，国内电子商务市场呈几家独大的局面，新生企业想要突局举步维艰。

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